SMS: The most powerful tool in our communications arsenal
SMS is a powerful communication tool as our SMS infographic shows. In fact, it’s one of the most powerful tools available in the communications arsenal today. Texting may have been around for a long time, but its longevity is a good measure of its inherent value. And technological advances such as RCS are driving its evolution into an even more engaging, responsive, and immersive tool.
Texting has the potential to reach millions of people on a daily basis. It’s fast and efficient and it doesn’t need a specific app or data coverage to send and receive. SMS is also a channel that is readily available on every smartphone: and there are a lot of smartphone users out there (over 4 billion in the world at the last count). This means that most people are familiar with texting, they know how to use it, and, significantly, they enjoy using it to connect with others. And that includes business.
But while SMS is the most direct way to communicate with people, it’s also the least intrusive. Which makes it as convenient for you to connect with your customers, as it is for them to engage with you. Especially when 2-way text is enabled.
Text messaging’s impressive results represent a very real opportunity for your organization. Whether your business is big or small, SMS text messaging lets you engage more successfully with your audiences and achieve greater rewards. But most importantly, it doesn’t come with the expense that tends to shackle other channels.
The stats behind the power
But if you’re one of the business leaders that’s still not convinced by the power of text messaging, keep scrolling. Our infographic reveals the stats behind the power and shows why all organizations should now be 2-way SMS enabled.