The Benefits of Text Messaging

Forward-thinking organizations know that making their businesses mobile-friendly is an imperative. And here’s why:

Mobile connectivity globally is forecast to rise to a whopping 6 billion by 2023. Yet even now, we send a staggering 23 billion SMS messages per day. That’s 16 million text messages per minute!

What's more, the phenomenal statistics don’t stop there.

SMS Open Rates 98%

While email open rates can be good at 21%, SMS open rates currently stand at a massive 98%.*  Moreover, the majority of texts are opened in under 3 minutes. ‘No other marketing tool can offer a similar rate,’ says Aine Doherty from Business2Community. And that makes SMS 'one of the most effective ways to get your message to your customer.’

Most people send and receive text messages daily. So it’s a fair bet that your customers and clients are no exception. They’ll have access to SMS, know how to use it, and, what’s more – enjoy doing so. In fact, according to eWeek and the Harris Poll, text messaging is the channel of choice for many consumers. And it's their preferred method of customer service.

But while SMS is a channel that customers are happy to use, does it offer a compelling opportunity for businesses? The answer is a resounding Yes!

* Mobile Marketing Watch.

Highly Powerful Yet Simple to Use

SMS is highly powerful yet simple to use. Texting reduces contact costs and improves right-party contact rates, agent efficiency, and collections performance. More importantly, it has incredible reach, connecting you with customers, clients, and co-workers wherever they happen to be.

And with the increase in popularity of home-working since the pandemic, that's surely a priority.

But the best business communication is always a two-way process. So when businesses embrace 2-way messaging, the rewards are even greater.

The Best Communication Always Goes Two Ways

2-Way SMS turns one-way customer contact into a much more rewarding—and enduring—two-way relationship. So with the right technology, organizations can send and receive text messages in real-time. And they can start a chat session when more than a simple response is needed.

SMS for Microsoft Teams and Webex

On top of that, you can now integrate 2-Way SMS into your Microsoft Teams or Cisco Webex environment.

Thanks to YakChat, it’s even easier for your organization to get critical messages out to your contacts in real-time. And to respond to messages fast from the comfort of your preferred platform. 

Why SMS? Benefits of SMS

Speed Matters

And speed matters. According to research, customers expect a reply within 60 minutes. Yet the average response time from businesses is still around 5 hours! The study also found that speed of response is the most crucial factor in customer satisfaction: More important, in fact, than accuracy, friendliness, or truthfulness.

And that's why 2-Way SMS is so powerful: it lets you connect and respond to anyone, anywhere in the world—instantly. And if you can do that, your company will be simply irresistible to your customers, clients, and co-workers.

Ready to find out more?